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Design decisions

Keep the school's own counsellor at the centre#

We didn't build a marketplace of outside therapists. Schools already pay a counsellor, students already half-know them, and a school can trust its own staff. Sibling makes that person reachable.

Trade-off: We depend on each school's counsellor being good and available.

Privacy first, even from us#

Chats and notes are encrypted on the device before they're stored, every role sees only what it needs, and administrators only ever see anonymised numbers.

Trade-off: It makes analytics and support harder to build. Worth it: one leak would end a school's trust for good.

Mentors before counsellors#

For many students, a counsellor feels like a big step. Trained college mentors give them a smaller first step that isn't clinical.

Trade-off: Mentors need training, supervision and a clear line on when to hand over to the counsellor.

Sell to the school, design for the student#

The school is the customer; the student is the user. The student side must never feel like a school system, and the school side must show value in numbers.

Trade-off: Two products to design, on one budget.

Under two minutes to book#

Every extra step is a chance to back out. Booking is a few taps: choose a counsellor, choose a slot, done.

Trade-off: Less information up front for the counsellor; they get it in the session instead.


© Viney Jain